Why people don't trust the media and what we can do about it. It’s no secret that trust in the profession of journalism has been abysmally low for decades, according to surveys from Gallup, Pew and more. Research released in April by the American Press Institute shows that just 6 percent of people say they have a “great deal of confidence” in the press. Lack of trust can be devastating to the industry: The best journalism can’t have maximum impact if readers don’t trust it. In this session, we’ll summarize the results of the API report, review some intriguing takeaways from people interviewed for the report, and conclude with participants’ best ideas on how to improve trust in media.
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