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Sunday, October 30 • 9:00am - 10:00am
Trust Us, We're Journalists

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Why people don't trust the media and what we can do about it. It’s no secret that trust in the profession of journalism has been abysmally low for decades, according to surveys from Gallup, Pew and more. Research released in April by the American Press Institute shows that just 6 percent of people say they have a “great deal of confidence” in the press. Lack of trust can be devastating to the industry: The best journalism can’t have maximum impact if readers don’t trust it. In this session, we’ll summarize the results of the API report, review some intriguing takeaways from people interviewed for the report, and conclude with participants’ best ideas on how to improve trust in media.


avatar for Jane Elizabeth

Jane Elizabeth

Director, Accountability Journalism Program,, American Press Institute
API, she was The Washington Post's deputy local editor/digital. Her work at five metropolitan U.S. newspapers over the past three decades has focused largely on politics, regional news and education. She also has taught journalism as an adjunct faculty member at three universities... Read More →
avatar for Laurie Beth Harris

Laurie Beth Harris

Editorial Coordinator, American Press Institute
Laurie Beth Harris is the editorial coordinator at the American Press Institute, where she writes API's daily Need to Know newsletter. She is a former copy fellow at Southern Living magazine. Laurie Beth is a 2014 graduate of the University of North Carolina at Chapel Hill's School... Read More →
avatar for Mel Jones

Mel Jones

Research Associate, American Press Institute
Mel Jones is a research associate at the American Press Institute and focuses on API’s Metrics for News program to help publishers create data-driven content strategies. Prior to API, she worked in the social sector as a development officer and communications specialist and was... Read More →
avatar for Amy L. Kovac-Ashley

Amy L. Kovac-Ashley

Newsroom Learning, American Press Institute
Amy L. Kovac-Ashley is launching a new newsroom learning program at the American Press Institute. She has been a reporter and editor at such media outlets at Foreign Policy magazine, The Roanoke Times, The Washington Post and Patch. She has also been a journalism educator, most recently... Read More →
avatar for Katie Kutsko

Katie Kutsko

Program Associate, American Press Institute
Katie Kutsko is the program associate and coordinator of youth news literacy efforts at the American Press Institute. Katie is a recent graduate of the University of Kansas and former editor-in-chief of the campus newspaper. She has interned at the Chicago Tribune, Indianapolis Star... Read More →
avatar for Liz Worthington

Liz Worthington

Content Strategy Program Manager, American Press Institute
Liz Worthington manages API's program to help publishers create data-driven content strategies. She joined API after nearly 10 years as a reporter and editor for various newspapers and digital platforms. Just before joining the team, Liz served as the senior editorial trainer for... Read More →

Sunday October 30, 2016 9:00am - 10:00am PDT
Roanoke Ballroom D